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My Work
U.S. Travel Hub at IPW
For the U.S. Travel Hub at IPW, I developed the creative direction and designed a large-scale branded environment that blended bold visuals with storytelling. Using a vibrant color palette, impactful typography, imagery of the U.S. Capitol, and curated news content highlighting industry wins, the space transformed information into an engaging and highly visible brand experience.
IPW | Fort Lauderdale
For IPW 2026, I developed a creative direction inspired by the atmosphere of South Florida, using oceanic blues and pastel hues to capture the destination’s warmth and vibrancy. Wave-inspired graphic elements created a flexible design language that carried a sense of motion throughout the event experience and brand ecosystem.
Destination Capitol Hill
A bold, America 250–inspired visual system built around red, white, and blue, abstract stars, and expressive vector graphics that feel both modern and unmistakably American. A cohesive set of branding elements, logos, typography, color palette, and supporting visuals, designed to work seamlessly across everything from large-scale environments to smaller touchpoints, all tied together with a clean, energetic feel.
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